Privacy Policy
Last updated: 24 August 2026
The Everard Collective respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended from time to time.
1. Who We Are
For data protection purposes, the data controller is:
Linda Everard trading as The Everard Collective
Correspondence address:
5 Brayford Square
Stepney Green
London
E1 0SG
United Kingdom
Email: [email protected]
2. Personal Information We Collect
Depending upon how you interact with us, we may collect information including:
Your name;
Email address;
Telephone number where provided;
Billing information;
Purchase and transaction information;
Products and courses you have purchased;
Account or membership information;
Communications you send to us;
Marketing preferences;
Information submitted through website forms;
IP address;
Browser and device information;
Website usage and analytics information; and
Cookie and similar technology information.
We do not normally receive or store your complete debit or credit card details.
3. How We Collect Information
We may collect information when you:
Visit our website;
Purchase a product;
Enrol in a course;
Join a membership or subscription;
Create an account;
Subscribe to our email list;
Request or download a free resource;
Complete a form;
Contact us;
Participate in training; or
Otherwise interact with our website or services.
We may also receive information from service providers that help us operate our business.
4. How We Use Personal Information
We may use your information to:
Process and administer purchases;
Provide access to courses and digital products;
Manage accounts, memberships and subscriptions;
Process and administer refunds;
Provide customer support;
Respond to enquiries;
Send important information about your purchase or account;
Maintain appropriate accounting and business records;
Improve our website and services;
Maintain the security of our systems;
Prevent or investigate fraud and misuse;
Comply with legal obligations; and
Send marketing communications where we have an appropriate lawful basis.
5. Lawful Bases
Under UK data protection law, we must have an appropriate lawful basis for processing personal information.
Depending upon the purpose, we may rely upon:
Contract
Where processing is necessary to take steps at your request before entering into a contract or to provide a product or service you have purchased.
Legal Obligation
Where processing is necessary for us to comply with applicable legal requirements, including certain taxation, accounting and regulatory obligations.
Legitimate Interests
Where processing is necessary for our legitimate interests or those of a third party and those interests are not overridden by your rights and interests.
Our legitimate interests may include operating and improving our business, providing appropriate customer service, maintaining the security of our services, preventing fraud and understanding how our services are used.
Consent
Where we ask you to consent to a particular use of your information and consent is the appropriate lawful basis.
Where we rely upon consent, you may withdraw it at any time.
6. Email Marketing
We may send marketing communications where permitted by applicable law and where we have an appropriate lawful basis.
Where consent is required, we will ask for it.
You can unsubscribe from marketing emails at any time by using the unsubscribe facility contained in the email or by contacting:
Unsubscribing from marketing does not necessarily prevent us from sending essential service messages concerning an existing purchase, account, membership or subscription.
7. Payments Through Stripe
Payments for our products, courses and memberships are processed by Stripe.
When you make a payment, payment card and related transaction information is provided to Stripe for processing.
The Everard Collective does not normally receive or store your complete debit or credit card details.
We may receive information from Stripe relating to your transaction, including information such as your name, email address, transaction amount, payment status and payment reference.
We use this information to administer your purchase, provide access to products, maintain appropriate financial records, provide customer support and process refunds where applicable.
For recurring memberships or subscriptions, Stripe may securely retain or tokenise payment information so that authorised recurring payments can be processed.
Stripe also processes information in accordance with its own privacy practices.
8. Sharing Personal Information
We do not sell your personal information.
We may share information with trusted third-party providers where reasonably necessary to operate our business.
These may include providers of:
Payment processing;
Website and course hosting;
Customer relationship management systems;
Email delivery and marketing systems;
Cloud storage;
Analytics;
Accounting and bookkeeping;
IT and technical support; and
Other services necessary to operate our business or deliver our products.
We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.
9. International Transfers
Some of the technology providers we use may process or store personal information outside the United Kingdom.
Where personal information is subject to a restricted international transfer, we will take reasonable steps to ensure that an appropriate transfer mechanism or safeguard required by UK data protection law is in place.
These may include UK adequacy regulations or appropriate contractual or other safeguards.
10. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting and reporting requirements.
Different types of information may therefore be retained for different periods.
Financial and transaction records may be retained for the period necessary to comply with applicable tax, accounting and legal requirements.
Marketing information will generally be retained while you remain subscribed or while we have an appropriate lawful reason to retain it.
Where you unsubscribe, we may retain limited information on a suppression list so that we can respect your request not to receive future marketing.
11. Cookies
Our website may use cookies and similar technologies.
These may be used to:
Enable essential website functions;
Remember settings and preferences;
Understand how visitors use our website; and
Support analytics or marketing where permitted.
Where consent is legally required for non-essential cookies, we will request appropriate consent before using them.
Additional information may be provided through our cookie notice or cookie settings.
12. Security
We take reasonable technical and organisational measures designed to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.
However, no website, electronic communication or internet-based storage system can be guaranteed to be completely secure.
13. Your Data Protection Rights
Depending upon the circumstances, UK data protection law may give you rights including:
Right of access – to request information about personal data we hold about you;
Right to rectification – to ask us to correct inaccurate information;
Right to erasure – to request deletion in certain circumstances;
Right to restriction – to ask us to restrict certain processing;
Right to object – to object to certain types of processing;
Right to data portability – in applicable circumstances;
Right to withdraw consent – where processing is based upon consent; and
Rights relating to certain automated decision-making where applicable.
These rights are subject to the conditions and exemptions contained in applicable data protection law.
To exercise a data protection right, contact:
We may need to verify your identity before completing a request.
14. Complaints
If you have concerns about how we process your personal information, please contact us first at:
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
15. Third-Party Websites
Our website, courses and resources may contain links to third-party websites and services.
We are not responsible for the privacy practices of independent third parties. We encourage you to review their privacy information before providing them with personal information.
16. Changes to This Policy
We may update this Privacy Policy to reflect changes to our business practices, services or applicable law.
The current version will be published on our website with an updated revision date.
17. Contact Us
For questions about this Privacy Policy or our handling of personal information, contact:
The Everard Collective
Linda Everard, Sole Trader
5 Brayford Square
Stepney Green
London
E1 0SG
United Kingdom
Email: [email protected]
© 2026 The Everard Collective. A trading name of Linda Everard, Sole Trader. All rights reserved.